Holiday Marketing 2009 – Free Shipping

By Melanie Prough on Friday, August 21, 2009
Filed Under: Zen Cart Marketing












Is your store ready for the holiday shopping season 2009? Have your promotions in order and ready to go?

I have a simple, free promotion you should consider this year. We all know that a Free Shipping offer will drive traffic at a huge click through rate, but how about tripliing your “last online shopping day” sales this year?

FreeShippingDay.com is a merchant marketing dream that focuses on the last holiday shopping day when online stores can accept orders and guarantee delivery of the shipment by Dec. 24, with free shipping. This year, that magic last day of shipping date is Dec. 17. This December FreeShippingDay.com will post logos and links to merchants that are offering free shipping and guaranteed delivery by Dec. 24 (Christmas Eve), for orders submitted as late as Dec. 17.

During its first holiday shopping season last year, FreeShippingDay.com attracted 250,000 hits in the final 10 days leading up to Dec. 18.  This year is expected to be even better. Ecommerce shop owners can have their logos and holiday free shipping offers posted on FreeShippingDay.com at no charge by visiting the site and completing a Merchant Sign-up form. Last year some merchants opted to have their offers posted only on Dec. 18, but Knowles encourages those with free shipping offers that run through the season to post earlier because consumers start visiting the site before the last day.

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