Ecommerce a Positive Negative

By Melanie Prough on Monday, August 17, 2009
Filed Under: Zen Cart Marketing












Postive & Negative

There are so many positives for starting an business online. For instance your e-store can be open 24 hours a day, seven days a week and it will even be open on holidays while you are enjoying your family time. Ecommerce storefronts are typically much less expensive to start than a traditional brick and mortar business. In many ways it may seem like a no real brainer to rush headlong into an ecommerce store.

However, some of the negatives should also be considered and included in your business plan. For instance, your website may be geared to a worldwide audience, but when you launch the site it is simply a little known commodity on the edge of the Internet. It’s tough to have a grand opening online because it can take awhile for shoppers to find you.

So much rests on the rankings of search engines to help ecommerce stores get up and running.

One of the things that shoppers like most about online shopping is also one of the things that business owners find most challenging – no personal contact with buyer. Your automated ecommerce solution helps maximize productivity while minimizing direct interaction with customers.

Some sense of contact can be initiated through auto responders, FAQ modules and live help which can provide helpful tips and/or instructions to assist the shopper with their new purchase or to build trust.

Online businesses have discovered innovative ways to spark the possibility of consumer input…

1) Business Blog (Bblog) – Blogging for your store allows you to post personal items about the product, yourself and your ecommerce store. For certain customers this provides a personal touch they may still desire. It also allows you some level of personal interaction with consumers.

2) Forum – A forum can allow a business owner to read up on what customers are saying about the product and their needs. Questions can be answered and elements of the personal touch can be clearly seen.

3) Feedback Form – Feedback forms allow consumers the opportunity to provide feedback (both good and bad) that will be delivered to you and perhaps posted on your website. This can help other customers make a decision because the feedback did not originate with a member of your ecommerce team…. It builds trust. When the feedback is bad make sure to respond and make it right, this pissed off customer can turn out to be your best customer ever. Let’s face it… Even unhappy consumers can appreciate your willingness to do the right thing and often will gain endearing respect for your company in the process of turning a bad situation in to a great loyal customer.

Most shoppers are honestly happy they don’t have to talk to a sales associate, but that doesn’t mean they are happy with NOT being able to either. As a business owner you should also be thrilled that this knowledge provides you with an opportunity to reach out to disenfranchised consumers with a product they need in an environment they are comfortable with. Just make sure your do your best to create great, helpful content and systems for your customers and the search engines will have the substance to rank your store better.

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