Zen Cart Marketing

As people begin to understand that rewrite modules such as Ultimate SEO URLs for Zen Cart decrease speed and cause a whole gambit of headaches for their stores, we find that USEO does not have a “uninstall” protocol. It’s actually not very difficult to remove this module, just use the instructions below.

Most people can get Google Analytics installed and working on their Zen Cart, but hardly any are getting the most from Google Analytics. Here is a quick tutorial on setting it up Google Analytics.

By default your Zen Cart administration section uses Zen Cart! as the pages titles and tab title. For most this isn’t a big deal, but if you have many stores it may be helpful to name them more logically. Maybe you just want to change it for aesthetic reasons… In any case, it’s a simple tweak to change in in your 1.3.x Zen Cart.

One of the most common questions I answer on the Zen Cart forum is about redirects and rewrites for your htaccess. I am going to give you the normal rules for many Zen Cart htaccess needs in this post…. But before you do anything, make a copy of your .htaccess as a backup.

Diagnosing checkout abandonment is one of the most important things you can do for your Zen Cart. Many shop owners are on board with making checkout shorter, easier, removing distractions and finding errors… But all of this falls short without measurable analytical data to track your progress.

Have you been seeing this nasty warning below when checking out on your Zen Cart?

This has been a long time request from Zen Cart shop owners…. MSRP pricing for products. This tutorial will show you how to install, configure and use the MRSP Pricing module for Zen Cart.

We have recently seen a rash of hacked Zen Carts. This breach or hack has a multiple pronged attack, but is most readily and commonly identified by a bunch of spammy links in the store footer and/or store emails and/or a broken Zen Cart registration form. You can easily follow the numerous hack reports in the “Hack Attempts” section at Zen Cart. Note that this hack attempts to with some success download your entire database and more specifically tries to obtain customer credit card numbers. The spammy pharm links inserted into the site’s pages are the least of your troubles, as the entire Zen Cart store directory will likely have had its site wide file permissions all changed to be writable as well. Make no mistake this is a very serious breach and you need to act immediately.

There is so much to consider when building your Zen Cart ecommerce site. Top runners in things to consider are usability and the site’s ability to convert… These 2 metrics are highly dependent on each other. Today we are going to show you how to use great usability and simple techniques to increase the ability of your product pages click through and ability to convert sales.

Many shop owners who ship to the US have additional expenses to ship to non-continental US areas… Like Hawaii & Alaska for example. Your Zen Cart has extremely robust shipping ability and can handle this no problem. The tutorial below will show you how to setup zone for Continental US and NON-Continental US shipping… Plus a quick added trick to speed the process for you as well.