By default your Zen Cart administration section uses Zen Cart! as the pages titles and tab title. For most this isn’t a big deal, but if you have many stores it may be helpful to name them more logically. Maybe you just want to change it for aesthetic reasons… In any case, it’s a simple tweak to change in in your 1.3.x Zen Cart.
Quick tip here, for a aggravating problem. We commonly install the returns authorization module for Zen Cart. It’s nice and very effective. The returns page has the ability to define text, making it the logical choice for your returns policy.
Recently we had a project come in where the customer had a bit of code, with some images and text that he wished to display on the main page only of his Zen Cart. Initially, I mistakenly thought that and index override of the tpl_main_page.php would cover it… Not so, this also produced the code section on all product index pages as well as the main page.
Seen this error in your Zen Cart store?
One of the most common questions I answer on the Zen Cart forum is about redirects and rewrites for your htaccess. I am going to give you the normal rules for many Zen Cart htaccess needs in this post…. But before you do anything, make a copy of your .htaccess as a backup.
[caption id="attachment_195" align="alignleft" width="128" caption="Checkout Abandonment"]
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Diagnosing checkout abandonment is one of the most important things you can do for your Zen Cart. Many shop owners are on board with making checkout shorter, easier, removing distractions and finding errors… But all of this falls short without measurable analytical data to track your progress.
We build about 30 to 50 Zen Carts a year here at PRO-Webs and provide ongoing SEO for many shop owners as well. When we login to Analytics we have literally a ton of data from a ton of websites (mostly Zen Carts) to use for segmentation.
I’m sure you’ve done the same thing yourself. You go to the grocery store, get a cart or basket, fill it with items and suddenly you felt like you may be buying unnecessary things. What happens after that realization is a pretty common practice. You leave your basket or cart half full of items near the counter or just at the end of the aisle or put some things back. The same thing can and does happen on your Zen Cart: customers abandoning their carts. This problem, however, is not entirely out of your control. There are a number of ways to increase the effectiveness of your shopping cart and the proper implementation of these best practices can reduce the lost sales associated with abandonment.
Have you been seeing this nasty warning below when checking out on your Zen Cart?
