Sales
So you have your new Zen Cart up and running, have a bit of traffic and you are ready to make some money… Right?
This really doesn’t come up very often, but there are times that a specific Zen Cart category has special function or design need. In our case, the category needed a specific look. This category was set up as a landing page for a specific marketing campaign and needed to be styled in the likeness of the campaign pop.
By default your Zen Cart administration section uses Zen Cart! as the pages titles and tab title. For most this isn’t a big deal, but if you have many stores it may be helpful to name them more logically. Maybe you just want to change it for aesthetic reasons… In any case, it’s a simple tweak to change in in your 1.3.x Zen Cart.
Quick tip here, for a aggravating problem. We commonly install the returns authorization module for Zen Cart. It’s nice and very effective. The returns page has the ability to define text, making it the logical choice for your returns policy.
Recently we had a project come in where the customer had a bit of code, with some images and text that he wished to display on the main page only of his Zen Cart. Initially, I mistakenly thought that and index override of the tpl_main_page.php would cover it… Not so, this also produced the code section on all product index pages as well as the main page.
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Diagnosing checkout abandonment is one of the most important things you can do for your Zen Cart. Many shop owners are on board with making checkout shorter, easier, removing distractions and finding errors… But all of this falls short without measurable analytical data to track your progress.