Keyword Weight in URLs

By Melanie Prough on Thursday, December 17, 2009
Filled Under: Zen Cart SEO

A recent look at the probable weight for different positions of keywords in URLs with the top 3 search engines (Google, Bing and Yahoo) suggests what I have thought to be very true regarding keywords in URLs.

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.htaccess Tips & Tricks for Zen Cart

By Melanie Prough on Sunday, November 8, 2009
Filled Under: Zen Cart SEO, Zen Cart Tips, Zen Cart Tutorials

One of the most common questions I answer on the Zen Cart forum is about redirects and rewrites for your htaccess. I am going to give you the normal rules for many Zen Cart htaccess needs in this post…. But before you do anything, make a copy of your .htaccess as a backup.

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Optimize Your Zen Cart

By Melanie Prough on Monday, September 21, 2009
Filled Under: Zen Cart SEO

Given the level of steep competition in commercial online business, you are well aware of the need to maximize the potential of your online store and other features that you might have. This includes optimizing your shopping cart by using SEO and usability techniques to meet and go beyond the current web standards, thus enabling you to get ahead of your competitors.

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Ecommerce Blogging – Success or Failure?

By Melanie Prough on Wednesday, September 2, 2009
Filled Under: Zen Cart SEO
[caption id="attachment_167" align="alignleft" width="226" caption="Ecommerce Blogging"]Ecommerce Blogging[/caption]

Ecommerce blogging is a very hot topic in the world of online stores. There has been a very constant buzz on the subject for quite a while now, and as a result many shop owners ask us about this topic. There is no cut and dry answer, as there are many factors related to blogging with your store, your specific niche and needs and most importantly your level of dedication.

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Rewrite or Not

By Melanie Prough on Thursday, June 18, 2009
Filled Under: Zen Cart SEO

Anyone spending anytime at all on the Zen Cart forum can certainly see the huge buzz about SEO urls. So lets get you the information to make an informed decision about whether or not you should use SEO urls for your Zen Cart shop.

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SEO for Zen Cart Category Pages

By Melanie Prough on Thursday, June 18, 2009
Filled Under: Zen Cart SEO

Zen Cart’s product pages are really pretty good out of the gate. So in the beginning when time is short and there’s much to do, you might consider starting your on page SEO with category and product index pages. These pages tend to have a bit broader content than product pages, yet more targeted than your main page… Makes them perfect landing pages if optimized well.

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Writing Great Store Copy

By Melanie Prough on Thursday, June 18, 2009
Filled Under: Zen Cart SEO

Writing content or copy so to speak has to be the things we find most shop owners dislike the most. Fact is among the core and tasks associated with running your online this is likely the single most important. We hear all kinds of reasoning (excuses), but the bottom line is that creating proper content for your Zen Cart is NOT that difficult.

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