Most people can get Google Analytics installed and working on their Zen Cart, but hardly any are getting the most from Google Analytics. Here is a quick tutorial on setting it up Google Analytics.
No matter where your store pops up in organic searches you are at the mercy of the searchers desire to “click through” to your website. While this has always been an important aspect of your SEO and marketing efforts, it is even more important as we see search engines move to keep people on search pages longer. The very act of delivering more information (text, images, prices, previews, reviews etc) causes shoppers to remain on search pages longer… and sometimes never need or have the curious impulse to click in to your website.
Seems like forever ago in Dec. 2009 when Yahoo and Bing announced the details of the previously proposed merger from June 2009, however, we are finally seeing an execution of the planned merge come in to culmination. The proposed division of services between the 2 search giants was reported (below)…. and seems to be pretty accurate as we see things falling in to place.
A recent look at the probable weight for different positions of keywords in URLs with the top 3 search engines (Google, Bing and Yahoo) suggests what I have thought to be very true regarding keywords in URLs.
One of the most common questions I answer on the Zen Cart forum is about redirects and rewrites for your htaccess. I am going to give you the normal rules for many Zen Cart htaccess needs in this post…. But before you do anything, make a copy of your .htaccess as a backup.
Given the level of steep competition in commercial online business, you are well aware of the need to maximize the potential of your online store and other features that you might have. This includes optimizing your shopping cart by using SEO and usability techniques to meet and go beyond the current web standards, thus enabling you to get ahead of your competitors.
Ecommerce blogging is a very hot topic in the world of online stores. There has been a very constant buzz on the subject for quite a while now, and as a result many shop owners ask us about this topic. There is no cut and dry answer, as there are many factors related to blogging with your store, your specific niche and needs and most importantly your level of dedication.
Anyone spending anytime at all on the Zen Cart forum can certainly see the huge buzz about SEO urls. So lets get you the information to make an informed decision about whether or not you should use SEO urls for your Zen Cart shop.
Zen Cart’s product pages are really pretty good out of the gate. So in the beginning when time is short and there’s much to do, you might consider starting your on page SEO with category and product index pages. These pages tend to have a bit broader content than product pages, yet more targeted than your main page… Makes them perfect landing pages if optimized well.
Writing content or copy so to speak has to be the things we find most shop owners dislike the most. Fact is among the core and tasks associated with running your online this is likely the single most important. We hear all kinds of reasoning (excuses), but the bottom line is that creating proper content for your Zen Cart is NOT that difficult.