Zen Cart Marketing » Zen Cart Marketing http://www.zencartmarketing.com A Shop Owner's Guide to Success Fri, 12 Aug 2011 13:09:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Adding a Facebook Send Button to Your Product Pages http://www.zencartmarketing.com/adding-a-facebook-send-button-to-your-product-pages/ http://www.zencartmarketing.com/adding-a-facebook-send-button-to-your-product-pages/#comments Fri, 29 Apr 2011 22:08:38 +0000 Melanie Prough http://www.zencartmarketing.com/?p=409 Anyone who has had much experience with Zen Cart at all will tell you that the “Tell a Friend” function has been a spamming issue, poorly promoted and a general pain in the butt. Now Facebook has the embeddable “Send Button”. This negates the spamming issue, increases the likeliness of the button’s use and goes after the very same crowd who would use such a feature. Woot!

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Anyone who has had much experience with Zen Cart at all will tell you that the “Tell a Friend” function has been a spamming issue, poorly promoted and a general pain in the butt. Now Facebook has the embeddable “Send Button”. This negates the spamming issue, increases the likeliness of the button’s use and goes after the very same crowd who would use such a feature. Woot!

]]> http://www.zencartmarketing.com/adding-a-facebook-send-button-to-your-product-pages/feed/ 0 Google Penalties for Doorway Pages http://www.zencartmarketing.com/google-penalties-for-doorway-pages/ http://www.zencartmarketing.com/google-penalties-for-doorway-pages/#comments Tue, 14 Dec 2010 14:43:50 +0000 Melanie Prough http://www.zencartmarketing.com/?p=387 Many Internet marketers make use of doorway pages… Most will call them landing pages, micro sites or niche something or another, but really not so in many cases. Google is pretty clear on what they consider a doorway page.

]]> Many Internet marketers make use of doorway pages… Most will call them landing pages, micro sites or niche something or another, but really not so in many cases. Google is pretty clear on what they consider a doorway page.

]]> http://www.zencartmarketing.com/google-penalties-for-doorway-pages/feed/ 0 Taming the Elusive Click Through Beast http://www.zencartmarketing.com/click-through/ http://www.zencartmarketing.com/click-through/#comments Tue, 30 Nov 2010 22:01:22 +0000 Melanie Prough http://www.zencartmarketing.com/?p=372 No matter where your store pops up in organic searches you are at the mercy of the searchers desire to “click through” to your website. While this has always been an important aspect of your SEO and marketing efforts, it is even more important as we see search engines move to keep people on search pages longer. The very act of delivering more information (text, images, prices, previews, reviews etc)  causes shoppers to remain on search pages longer… and sometimes never need or have the curious impulse to click in to your website.

]]> http://www.zencartmarketing.com/click-through/feed/ 2 Product Page Tweets Made Easy! http://www.zencartmarketing.com/product-page-tweets-made-easy/ http://www.zencartmarketing.com/product-page-tweets-made-easy/#comments Fri, 13 Aug 2010 14:03:23 +0000 Melanie Prough http://www.zencartmarketing.com/?p=321 Twitter released a very cool gadget for Tweets yesterday. The Tweet Builder has options to create 3 different styles of Tweet buttons and can be placed on any page to add the button! Even you can do this!

]]> Twitter released a very cool gadget for Tweets yesterday. The Tweet Builder has options to create 3 different styles of Tweet buttons and can be placed on any page to add the button! Even you can do this!

]]> http://www.zencartmarketing.com/product-page-tweets-made-easy/feed/ 1 Converting Sales with Price http://www.zencartmarketing.com/converting-sales-with-price/ http://www.zencartmarketing.com/converting-sales-with-price/#comments Wed, 02 Jun 2010 15:14:57 +0000 Melanie Prough http://www.zencartmarketing.com/?p=309 [/caption]

Pricing is an issue for ecommerce that you see very little mention of. The reason you see very little mention is that most assume shop owners have set the price they need to achieve the necessary or desired margin. You will find some tips on pricing tricks such as ending prices in .59, .49, .97 etc. While these can help an impulse buyer click, they are not really a strategy.

]]> http://www.zencartmarketing.com/converting-sales-with-price/feed/ 1 Article Marketing with Juice http://www.zencartmarketing.com/article-marketing-with-juice/ http://www.zencartmarketing.com/article-marketing-with-juice/#comments Fri, 23 Apr 2010 14:18:27 +0000 Melanie Prough http://www.zencartmarketing.com/?p=282 [/caption]

Article marketing can be a very effective marketing tool for ecommerce websites. Many marketing venues for the web are far less effective for online stores… Article marketing is not one of them, as it can be a huge marketing tool for your Zen Cart.

]]> http://www.zencartmarketing.com/article-marketing-with-juice/feed/ 1 Perfect Product Pages http://www.zencartmarketing.com/perfect-product-pages-2/ http://www.zencartmarketing.com/perfect-product-pages-2/#comments Sat, 20 Mar 2010 10:32:47 +0000 Melanie Prough http://www.zencartmarketing.com/?p=268 What exactly is a “Perfect Product Page”? Simple, one that makes money!

]]> http://www.zencartmarketing.com/perfect-product-pages-2/feed/ 1 Zen Cart Design – Less is More http://www.zencartmarketing.com/zen-cart-design-less-is-more/ http://www.zencartmarketing.com/zen-cart-design-less-is-more/#comments Sat, 10 Oct 2009 14:21:16 +0000 Melanie Prough http://www.zencartmarketing.com/?p=182 We build about 30 to 50 Zen Carts a year here at PRO-Webs and provide ongoing SEO for many shop owners as well. When we login to Analytics we have literally a ton of data from a ton of websites (mostly Zen Carts) to use for segmentation.

]]> http://www.zencartmarketing.com/zen-cart-design-less-is-more/feed/ 0 What Do Consumers Need? http://www.zencartmarketing.com/what-do-consumers-need/ http://www.zencartmarketing.com/what-do-consumers-need/#comments Thu, 27 Aug 2009 16:30:37 +0000 Melanie Prough http://www.zencartmarketing.com/?p=162

“My first rule of consumerism is never to buy anything you can’t make your children carry.”

]]> http://www.zencartmarketing.com/what-do-consumers-need/feed/ 0 Holiday Marketing 2009 – Free Shipping http://www.zencartmarketing.com/holiday-marketing-2009-free-shipping/ http://www.zencartmarketing.com/holiday-marketing-2009-free-shipping/#comments Fri, 21 Aug 2009 12:50:01 +0000 Melanie Prough http://www.zencartmarketing.com/?p=159 Is your store ready for the holiday shopping season 2009? Have your promotions in order and ready to go?

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