Product Page Tweets Made Easy!

By Melanie Prough on Friday, August 13, 2010
Filled Under: Zen Cart Marketing

Twitter released a very cool gadget for Tweets yesterday. The Tweet Builder has options to create 3 different styles of Tweet buttons and can be placed on any page to add the button! Even you can do this!

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Converting Sales with Price

By Melanie Prough on Wednesday, June 2, 2010
Filled Under: Zen Cart Marketing
[caption id="attachment_313" align="alignleft" width="180" caption="Pricing Strategy"]pricing strategy[/caption]

Pricing is an issue for ecommerce that you see very little mention of. The reason you see very little mention is that most assume shop owners have set the price they need to achieve the necessary or desired margin. You will find some tips on pricing tricks such as ending prices in .59, .49, .97 etc. While these can help an impulse buyer click, they are not really a strategy.

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Article Marketing with Juice

By Melanie Prough on Friday, April 23, 2010
Filled Under: Zen Cart Marketing
[caption id="attachment_283" align="alignleft" width="154" caption="Article Marketing"]Article Marketing with rel="canonical"[/caption]

Article marketing can be a very effective marketing tool for ecommerce websites. Many marketing venues for the web are far less effective for online stores… Article marketing is not one of them, as it can be a huge marketing tool for your Zen Cart.

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Perfect Product Pages

By Melanie Prough on Saturday, March 20, 2010
Filled Under: Zen Cart Marketing, Zen Cart Tips

What exactly is a “Perfect Product Page”? Simple, one that makes money!

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Zen Cart Design – Less is More

By Melanie Prough on Saturday, October 10, 2009
Filled Under: Zen Cart Marketing, Zen Cart Tips

We build about 30 to 50 Zen Carts a year here at PRO-Webs and provide ongoing SEO for many shop owners as well. When we login to Analytics we have literally a ton of data from a ton of websites (mostly Zen Carts) to use for segmentation.

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What Do Consumers Need?

By Melanie Prough on Thursday, August 27, 2009
Filled Under: Zen Cart Marketing

“My first rule of consumerism is never to buy anything you can’t make your children carry.”

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Holiday Marketing 2009 – Free Shipping

By Melanie Prough on Friday, August 21, 2009
Filled Under: Zen Cart Marketing

Is your store ready for the holiday shopping season 2009? Have your promotions in order and ready to go?

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Ecommerce a Positive Negative

By Melanie Prough on Monday, August 17, 2009
Filled Under: Zen Cart Marketing

Postive & Negative

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MSRP Prices for Zen Cart

By Melanie Prough on Wednesday, August 5, 2009
Filled Under: Zen Cart Marketing, Zen Cart Tutorials

This has been a long time request from Zen Cart shop owners…. MSRP pricing for products. This tutorial will show you how to install, configure and use the MRSP Pricing module for Zen Cart.

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Shopping Feeds for Zen Cart

By Melanie Prough on Thursday, June 18, 2009
Filled Under: Zen Cart Marketing

In the world of ecommerce marketing, shopping feeds and comparison shopping sites are a large part of the marketing you will do. Zen Cart luckily has some great modules for integrating and generating the feeds for these traffic providing shopping sites.

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