Adding a Facebook Send Button to Your Product Pages

By Melanie Prough on Friday, April 29, 2011
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Filled Under: Zen Cart Marketing
[caption id="attachment_418" align="alignleft" width="300" caption="Facebook Send Button for Zen Cart"][/caption]

Anyone who has had much experience with Zen Cart at all will tell you that the “Tell a Friend” function has been a spamming issue, poorly promoted and a general pain in the butt. Now Facebook has the embeddable “Send Button”. This negates the spamming issue, increases the likeliness of the button’s use and goes after the very same crowd who would use such a feature. Woot!

Google Penalties for Doorway Pages

By Melanie Prough on Tuesday, December 14, 2010
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Filled Under: Zen Cart Marketing

Many Internet marketers make use of doorway pages… Most will call them landing pages, micro sites or niche something or another, but really not so in many cases. Google is pretty clear on what they consider a doorway page.

Taming the Elusive Click Through Beast

By Melanie Prough on Tuesday, November 30, 2010
Filled Under: Zen Cart Marketing, Zen Cart SEO

No matter where your store pops up in organic searches you are at the mercy of the searchers desire to “click through” to your website. While this has always been an important aspect of your SEO and marketing efforts, it is even more important as we see search engines move to keep people on search pages longer. The very act of delivering more information (text, images, prices, previews, reviews etc)  causes shoppers to remain on search pages longer… and sometimes never need or have the curious impulse to click in to your website.

Product Page Tweets Made Easy!

By Melanie Prough on Friday, August 13, 2010
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Filled Under: Zen Cart Marketing

Twitter released a very cool gadget for Tweets yesterday. The Tweet Builder has options to create 3 different styles of Tweet buttons and can be placed on any page to add the button! Even you can do this!

Converting Sales with Price

By Melanie Prough on Wednesday, June 2, 2010
Filled Under: Zen Cart Marketing
[caption id="attachment_313" align="alignleft" width="180" caption="Pricing Strategy"]pricing strategy[/caption]

Pricing is an issue for ecommerce that you see very little mention of. The reason you see very little mention is that most assume shop owners have set the price they need to achieve the necessary or desired margin. You will find some tips on pricing tricks such as ending prices in .59, .49, .97 etc. While these can help an impulse buyer click, they are not really a strategy.

Article Marketing with Juice

By Melanie Prough on Friday, April 23, 2010
Filled Under: Zen Cart Marketing
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Article marketing can be a very effective marketing tool for ecommerce websites. Many marketing venues for the web are far less effective for online stores… Article marketing is not one of them, as it can be a huge marketing tool for your Zen Cart.

Perfect Product Pages

By Melanie Prough on Saturday, March 20, 2010
Filled Under: Zen Cart Marketing, Zen Cart Tips

What exactly is a “Perfect Product Page”? Simple, one that makes money!

Zen Cart Design – Less is More

By Melanie Prough on Saturday, October 10, 2009
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Filled Under: Zen Cart Marketing, Zen Cart Tips

We build about 30 to 50 Zen Carts a year here at PRO-Webs and provide ongoing SEO for many shop owners as well. When we login to Analytics we have literally a ton of data from a ton of websites (mostly Zen Carts) to use for segmentation.

What Do Consumers Need?

By Melanie Prough on Thursday, August 27, 2009
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Filled Under: Zen Cart Marketing

“My first rule of consumerism is never to buy anything you can’t make your children carry.”

Holiday Marketing 2009 – Free Shipping

By Melanie Prough on Friday, August 21, 2009
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Filled Under: Zen Cart Marketing

Is your store ready for the holiday shopping season 2009? Have your promotions in order and ready to go?

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