No matter where your store pops up in organic searches you are at the mercy of the searchers desire to “click through” to your website. While this has always been an important aspect of your SEO and marketing efforts, it is even more important as we see search engines move to keep people on search pages longer. The very act of delivering more information (text, images, prices, previews, reviews etc) causes shoppers to remain on search pages longer… and sometimes never need or have the curious impulse to click in to your website.
Seems like forever ago in Dec. 2009 when Yahoo and Bing announced the details of the previously proposed merger from June 2009, however, we are finally seeing an execution of the planned merge come in to culmination. The proposed division of services between the 2 search giants was reported (below)…. and seems to be pretty accurate as we see things falling in to place.
